Free tool for owners

What is your membership revenue really worth?

Every article about med spa memberships quotes the same benchmarks and then stops. This one lets you put in your own numbers. Enter three figures and see where your recurring revenue stands against the industry, and how much is still on the table.

Your numbers

Rough figures are fine. Nothing is stored or sent anywhere.

Active members Monthly membership fee ($) Total monthly revenue ($)

Total monthly revenue is everything the spa takes in, memberships plus every treatment, injectable, and retail sale.

Your membership revenue

$30,000

$360,000 a year in recurring, predictable revenue

Membership share of total revenue

50%

62%

26% of your revenue is recurring

Recurring revenue still on the table
$41,300

a month, or $495,600 a year, to reach the 62% benchmark
              that strong membership programs hit

Your members' recurring-spend premium

$220,000

a year, based on the roughly $1,100 more a member spends than a non-member

What the benchmarks mean

The numbers behind the tool

Med spas with a membership program report around 22% higher revenue than those without one.
Members spend roughly 35% more than non-members and visit close to three times as often.
A healthy membership program contributes 50% or more of total revenue. Strong ones reach about 62%.
A member is worth roughly $1,100 a year more than a walk-in, and carries about three times the lifetime value.

Figures are drawn from published med spa industry reports and membership benchmarks. They are directional, meant to frame your own numbers, not to replace your books.

The number behind the number

The gap is not a mystery. It is a to-do list.

The recurring revenue on the table is usually sitting in the same three places: members who lapsed and were never called, one-time clients who were never offered a plan, and a program that is hard to join. Vitalency finds those clients in your booking system and works them, quietly, in your brand voice. Bring last month's reports and we will show you the full leak in dollars.

Book the free audit See how it works